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Google Caffeine and SEO

Google Caffeine is the buzzword in the search engine space and for webmasters looking to leverage the changing criteria for better search rankings.

As compared to the current google search engine, its much faster in bringing search results, relies much more on keyword strings in the relevant content and has real time search results to the core of its engine.

Drupal SEO - Page Titles

This is first of the SEO tips for drupal. Page Title is a small line of text in the HTML code which is displayed in Browser Title Bar. Its significance is huge for SEO as:

  1. It is displayed on the top of the browser in the browser title bar
  2. It is the heading of search results on google and most other search engines
  3. It is used by search engines for important keywords for indexing the web page
  4. It is the title when someone bookmarks your site

In drupal, there are two ways of managing the page titles:

Factoring Site Speed for better rankings

Google has recently announced that it will add another factor for search engine rankings - Site Speed. According to Matt Cutts, head of Google's anti-spam team: “If you're a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don't want that as much”

This does not mean that you need to get your site load fastest on the earth. It means that on relative terms, your site speed needs to be better than your competitors for the same set of keywords.

Session table management

Recently, the session table on one of our client's site grew to 3.2 GB and got locked and the server eventually became full with PHP opening lots of connections trying to open the sessions table.

To resolve this issue, we found the Session Expire module (http://drupal.org/project/session_expire). This module trims the session regularly based on cron job, and hence is a background process, and is consistent and predictable regardless of PHP's garbage collection configuration.

Why Validate with W3C?

W3C validated xHTML and css is one of the most suggested SEO tip nowadays. But why to go an extra step to make the site comply with the W3c standards when the code seems to be just fine? If you want your site to be professional, accessible and rank higher in search engines, you need a compliant site.

10 quick SEO tips

SEO process is very dynamic but the basic concepts have always remained same. Here are 10 quick SEO tips to optimize your startup drupal website:

 
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By: Richard Nantel, CEO Brandon Hall Research