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Google Caffeine is the buzzword in the search engine space and for webmasters looking to leverage the changing criteria for better search rankings.

As compared to the current google search engine, its much faster in bringing search results, relies much more on keyword strings in the relevant content and has real time search results to the core of its engine.

Since the Caffeine is very soon to be launched in the market, its right time to change the SEO strategy from backlinks to fresh content. The fresh content earlier was also the most important factor for search engine rankings but with Caffeine, its importance will increase tremendously.

Real-time Search Results:

How do real-time search results differ from the traditional search results? Primarily, the real-time search results will bring up the latest updated content pages above the traditional search results which are based more on just relevancy. For example, if there is a breaking news, the latest updated content pages like related news stories, discussions, tweets will appear first even if these content pages have been created or updated in last one hour.

Similarly, if you publish a new blog post for a product deal, it will appear on the top if that product has been searched for. This means that the Caffeine would like to give more importance to freshness of the content in addition to the relevancy.

Leveraging the Caffeine

1. Create and publish unique and quality content like blog posts, press releases, discussions, news and announcements on your website.
2. If you are announcing a product deal or marketing a campaign, you can write a blog post related to it and publish along with the announcement. This will help you to bring in traffic helping your product launch.
3. The regular publishing of fresh content will generate both short term benefits to your seo campaign by using real-time results and long term benefits by improving on google’s permanent search results.
4. Encourage comments on your blog posts and discussion forums.
5. Use social media and social bookmarking sites to spread the word about your products and services.
    

Visit Drupal India’s blog for more on Drupal SEO. Caffeinate Your Website.